Overvu was created by Melvin Simpson, a media and entertainment specialist with over 20 years experience in marketing, managing and building businesses, and solving problems for clients.
Melvin's expertise is diverse - he has conceived business and marketing strategies and implemented marketing campaigns, managed corporate and brand identity programmes and directed technology and consumer product developments. Business plans written by him have raised millions in venture capital finance.
He has delivered large scale projects for high profile companies in entertainment, retail and other major sectors.
Melvin has personal and corporate working relationships with major figures in the entertainment sector, and has spent much of his career dealing with blue chip organisations. He also has an extensive network of close contacts with individuals and organisations in various areas of specialist expertise.
“Melvin pulled together a high-performing team of technology enthusiasts across the company, guiding and encouraging them to produce some clear strategic insights into how our business can take advantage of the digital revolution.
“Melvin is an extremely talented marketing professional. He has the unique ability to be strategic and tactical at the same time. His ability to communicate, inspire, create and implement are second to none.”
“Melvin is one of the rare individuals that is both a great manager as well as a great entrepreneur. The combination of his dedication to the job and his brilliant sense of humor made working with him a very enjoyable experience.
“Melvin is a highly innovative, strategic thinker who has the rare talent of being able to execute his brilliant thinking, putting ideas into practise and generating bottom-line results for a business. Not only is he an astute professional, but he is a great guy with a huge heart who really cares about people as well as delivering the numbers.
“I found Melvin a pleasure to work with. He is good at articulating client technology needs and actively & beneficially participates in figuring out best solutions.
“Melvin has an impressive ability to understand the nature of projects - whatever they happen to be. My company has worked with Melvin on several projects - from web development, traditional product packaging, interactive media and application development. I can't speak highly enough about how he handles strategy and development. He's open-minded, positive and articulate.
“Melvin understands better than anyone how to tell an effective story, no matter the audience. Working with new technology and two entertainment properties (Britney Spears and Star Trek), he helped us craft messaging for two vastly different, challenging markets - while managing the process and making it all fun. A brilliant thinker, a consummate professional, and a true pleasure to work with.”
“Melvin is a keen marketer. He has the ability to transcend the obvious and hone in on tactics and strategies that are both meaningful and compelling.